Dr. Nicki Morley talks with Dan Bennett, Lead of UK Behavioural Science Practice at Ogilvy, about using behavioral science to unlock creativity. Topics include airport security, misconceptions about single nudges, and testing persuasion strategies in marketing.

Dan Bennett, known as The Antipreneur, shares his journey from bankruptcy to building a successful business helping people improve their video content. He emphasizes the importance of being an active member in communities and finding a balance between taking and giving. The discussion covers the origins of the term 'anti-prenuer', finding refuge in the woods, building a community through multiple communities, and the value of learning from diverse sources. Overall, it highlights the significance of being a great member to attract great members.