Finding Great Members by Being a Great Member with Dan Bennett, AKA The Antipreneur
Mar 1, 2022
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Dan Bennett, known as The Antipreneur, shares his journey from bankruptcy to building a successful business helping people improve their video content. He emphasizes the importance of being an active member in communities and finding a balance between taking and giving. The discussion covers the origins of the term 'anti-prenuer', finding refuge in the woods, building a community through multiple communities, and the value of learning from diverse sources. Overall, it highlights the significance of being a great member to attract great members.
Being an active member in other communities and learning from them is crucial for building a successful community.
Incorporating live events, workshops, and Q&A sessions fosters engagement and interaction within a community.
Storytelling plays a significant role in community building and video creation.
Deep dives
Building Community through Engagement and Storytelling
Dan Bennett, aka the anti-prenuer, shares his journey of building a community focused on helping entrepreneurs look and sound great on camera. He emphasizes the importance of engagement and offers insights into utilizing storytelling to connect with members. Dan highlights the value of being an active member in other communities, learning from them, and sharing experiences while adding value. He also discusses the power of stealing ideas and techniques from other communities and leveraging that knowledge to build a successful community of his own.
Creating a Membership-Driven Community
Dan Bennett's community, One Minute Media, focuses on empowering entrepreneurs to master video creation. He shares how his membership-driven approach prioritizes providing value and support to members. Through a curated course and a private video sandbox for feedback, members can learn, practice, and improve their video creation skills at their own pace. Dan also emphasizes the importance of incorporating live events, workshops, and Q&A sessions to foster engagement and interaction within the community.
Stealing and Swiping for Growth
Dan Bennett advocates for learning and borrowing ideas from other communities to accelerate growth. He shares his own experience of joining and actively participating in communities, allowing him to connect with like-minded individuals and organically attract members to his own community. Dan highlights the importance of relationships and reciprocal support among community members, fostering a sense of camaraderie that propels personal and professional growth.
The Power of Authentic Storytelling
Dan Bennett emphasizes the significance of storytelling in community building and video creation. He shares his strategic approach to teaching storytelling by blending it with the technical aspects of video production. Through his engaging and fun intros in different communities, Dan draws the attention of potential members and showcases his expertise while crafting meaningful connections. By sharing personal stories and incorporating vulnerability, Dan connects with his audience and establishes credibility in his niche.
The Impact of Community Engagement
Dan Bennett highlights the positive outcomes of actively engaging in other communities. He illustrates the success of his own community by taking time to attend events, contribute helpful insights, and build relationships with community leaders. Dan's involvement in various communities has not only attracted members to his own community but also enabled him to collaborate and learn from like-minded individuals. He encourages community builders to seek mutual support and openly share their experiences to foster growth and meaningful connections.
#029 Dan Bennett went into the woods for 10 days and came back the Antipreneur. After losing everything and filing for bankruptcy, Dan hopped in a camper van and took it to the woods of Michigan. When he emerged, he had an epiphany to take his business helping people record video in their home offices online and scale it. Since then, he's become a go-to expert who helps people tell better stories and look better with their video content. Now, he has a small stable of one-on-one clients, and both DIY and done-with-you offerings. Oh, and a community he's built by becoming a member of other communities and learning the balance between taking and giving, asking and serving—the importance of reciprocity. Show notes and more at SmartPassiveIncome.com/cx029.