Behavioural science in practice: Unlocking the magic
Future Proof
The Misconception of Single Nudges
This chapter discusses the misconception that behavioral problems can be solved by a single nudge and emphasizes the need for a more complex set of interventions. It also shares a case study of how changing the first cancellation question for Adobe resulted in an 8% increase in retention.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
