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8min chapter
Behavioural science in practice: Unlocking the magic
Future Proof
The Misconception of Single Nudges
This chapter discusses the misconception that behavioral problems can be solved by a single nudge and emphasizes the need for a more complex set of interventions. It also shares a case study of how changing the first cancellation question for Adobe resulted in an 8% increase in retention.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode