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Keller Williams’ Michael Ward on shifting the pendulum on lead generation
Nov 6, 2023
Michael Ward, Director of Teamerage for Keller Williams, discusses the teamerage model and the benefits of leveraging the team model. He also talks about overcoming difficult market conditions by reducing aggregators and utilizing AI tools for lead generation.
29:39
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Quick takeaways
- Real estate market centers are shifting away from lead aggregators and focusing on self-sourced lead aggregation for more control over opportunities and revenue.
- Keller Williams invests heavily in teams and team ridge to support agents, drive business, and break free from aggregator dependency.
Deep dives
Shifting Lead Volume Distribution
Many real estate market centers are reducing their reliance on lead aggregators and focusing on self-sourced lead aggregation. Previously, 90% of lead volume came from aggregators, resulting in high costs at closing. The goal now is to have 80% of lead volume come from the market center's own database, with 20% still coming from aggregators. This shift gives the market centers more control over their opportunities and revenue.
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