

Keller Williams’ Michael Ward on shifting the pendulum on lead generation
Nov 6, 2023
Michael Ward, Director of Teamerage for Keller Williams, discusses the teamerage model and the benefits of leveraging the team model. He also talks about overcoming difficult market conditions by reducing aggregators and utilizing AI tools for lead generation.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
Keller Williams' Investment in Real Estate Teams and Introduction of 'Team Ridge'
02:27 • 2min
Team Ridge: Lead Delivery and Coaching
04:41 • 12min
Using AI to Develop Personas and Best Practices for Brokers
16:58 • 3min
Finding Inspiration and Motivation
20:26 • 8min