Keller Williams’ Michael Ward on shifting the pendulum on lead generation
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Team Ridge: Lead Delivery and Coaching
This chapter discusses the concept of Team Ridge and how leads are delivered to designated agents in a market center. It emphasizes the importance of coaching agents to convert leads at a high level and highlights the growth of teams and Team Ridge. The chapter also introduces LIVIAN as a plug and play solution for market centers that may not have the resources to operate a teamerage, highlighting its benefits in supporting teamerage operations and driving lead volume.
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