Keller Williams’ Michael Ward on shifting the pendulum on lead generation
RealTrending
00:00
Introduction
Exploring the importance of moving away from relying on lead aggregators for the majority of lead volume and instead focusing on self-sourced leads, with insights on avoiding external control and opportunities. Includes an interview with John Gibson, SVP of TPO Lending at Flagstar, discussing their products for brokers.
Transcript
Play full episode
