RealTrending

In this conversation for the RealTrending podcast, Donny Samson discusses the growth and strategies of his brokerage, emphasizing the importance of a unified company culture, intentional market expansion and the challenges of navigating the current brokerage economics. He highlights the impact of recent mergers in the industry and the need for adaptability in the face of changing market conditions. Samson also reflects on the future of brokerage models, the significance of education for realtors and the enduring value of in-person connections in a predominantly virtual world. Related to this episode: Donny Samson LinkedIn Samson Properties Here's a glimpse of what you'll learn: One family, one vision, one company is key to growth. Intentional planning and training are crucial for success. Market expansion should be cautious and well-planned. Brokerage economics are challenging due to margin pressures. Realtors are seeking value and support from their brokers. Mergers in the industry create both challenges and opportunities. Education is vital for success and retention. The average age of first-time homebuyers is rising. In-person connections are essential in real estate. The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

In this episode of the Real Trending Podcast, Tracey Velt speaks with Rick Haase, President & COO of United Real Estate, about the current state of the real estate industry, focusing on the surge of lawsuits, particularly regarding private listing networks. They discuss the importance of having a clear mission for brokerages, the strategies for growth in a changing market, and the implications of the NAR settlement. Haase emphasizes the need for operational excellence and the financial wellness of agents as key components for success in the industry. Here is a glimpse of what you’ll learn: The real estate industry is currently facing a surge in lawsuits, particularly related to private listing networks. Private listing networks are not a new concept; they have existed in various forms for years. A clear mission focused on the financial trajectory of agents is crucial for brokerage success. Financial literacy and wellness programs can significantly impact agents’ financial health. The market is fragmented, and competition will naturally evolve without external intervention. Operational excellence and disciplined cost management are essential for thriving in the real estate market. The NAR settlement has complex implications that may not lead to a complete overturn but will require adjustments. Growth strategies should focus on organic recruitment and mergers with smaller brokerages. Agents need to be mission-driven and integrity-focused to succeed in the current market. The market will ultimately dictate the success of new business models and strategies. To learn more about Homebot click here. The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

In this episode of the RealTrending Podcast, Gavin Swartzman discusses his role as president of Christie's International Real Estate and the evolving landscape of luxury real estate. He shares insights on market opportunities, the importance of branding and affiliate relationships, and the challenges of navigating change in the industry. Gavin emphasizes the need for empathy and authenticity in leadership, as well as the significance of providing valuable advice to clients. The conversation highlights the shifting definition of luxury and the importance of understanding client motivations in a changing market. Here's a glimpse of what you'll learn: Gavin Swartzman emphasizes the importance of communication and connection among agents. The luxury real estate market is seeing growth opportunities in South America, Asia, and the Middle East. Branded developments are becoming a significant trend in luxury real estate. Confidence in the market is crucial for high-end clients to make decisions. The definition of luxury is evolving to include a broader experience. Empathy is a key leadership quality in navigating change. The onboarding experience is critical for retention and success in real estate Authenticity is essential in building trust with clients. High net worth individuals view real estate as part of their investment portfolio. The real estate industry must adapt to technological advancements and changing client expectations. To learn more about Homebot click here. Related to this episode: Christie's International Real Estate Gavin Swartzman LinkedIn The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

In this episode of the Real Trending Podcast, Dru Wischhover, CEO of Inspired Title, discusses the often-overlooked role of title companies in real estate transactions. He emphasizes the importance of community involvement, fraud prevention and the critical nature of communication between real estate agents and title companies. Dru also addresses the rising threats of cybercrime, particularly with the advent of AI, and shares insights on the significance of title insurance in protecting property ownership. The conversation concludes with a lightning round of common myths and best practices in the industry. Takeaways Dru Wischhover emphasizes the importance of community involvement in the title industry. Communication is key in preventing fraud during real estate transactions. Real estate agents should build strong relationships with their title companies. Title insurance is crucial for protecting property ownership. AI has increased the risk of identity fraud in real estate. The first hour after a fraud incident is critical for response. Educating clients about the title process can prevent issues. Many people underestimate the value of title insurance. Real estate agents should be proactive in understanding title issues. Timing is essential when dealing with wire fraud in transactions. Related to this episode:https://www.housingwire.com/title-escrow/ Inspired Title Group The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

In this episode of the Real Trending Podcast, Alex Vidal discusses the key strategies for brokerage growth, emphasizing the importance of accountability in coaching, expanding value beyond local markets, and addressing affordability challenges in real estate. He highlights the need for real estate pros to adapt to market changes and maintain professionalism while facilitating family moves and exploring government roles in housing affordability. The conversation concludes with a lightning round of insights on common advice and habits for realtors. Here's a glimpse of what you'll learn: It takes guts to recruit, coach, and pull the trigger on M&A. How accountability is crucial for brokers to push their agents. Real estate is a hyper-local business, but agents should think globally. What the major challenge is for buyers in the current market. Professionalism and commitment are increasing in the industry post-settlement. Realtors need to facilitate conversations about joint mortgages and family moves. Government policies can impact housing affordability significantly. Understanding consumer behavior is key to success. What is is essential for buyers in today's market. Related to this episode: ERA Real Estate HousingWire Youtube More info about HousingWire To learn more about Homebot, click ⁠⁠⁠⁠⁠here. The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

In this episode, RTC Consulting Founder Steve Murray discusses the current state of the real estate industry, focusing on brokerage mergers and acquisitions, the impact of Zillow’s legal challenges, and strategies for brokers to prepare for the future. He emphasizes the importance of adapting to market changes, understanding antitrust issues and leveraging technology like AI to enhance business models. How the real estate landscape is evolving with significant changes in brokerage M&A activity. How Zillow’s legal challenges reflect broader power struggles in the industry. How brokers need to prepare for potential changes in referral fee structures. AI technology is beginning to influence how consumers find homes. The market share concerns that may impact future brokerage mergers and acquisitions. Brokers should consider transparency in referral fees as a competitive advantage. Understanding antitrust regulations is crucial for brokers navigating mergers. Successful brokers are those who manage costs effectively and focus on fundamentals. ⁠RTC Consulting ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠HousingWire | YouTube ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠More info about HousingWire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To learn more about Homebot, click ⁠⁠⁠⁠⁠here.⁠⁠⁠⁠⁠ Here’s a glimpse of what you’ll learn:Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

This week on RealTrending, Tracey Velt talks with Lauren Henss, VP of Marketing and Strategic Initiatives at FirstTeam Real Estate, a RealTrends Verified top 30 brokerage in national sales volume. Tracey and Lauren dive into the realities of leading a complete digital transformation in under a year, including shifting from legacy to modern branding and creating agent-centric marketing that drives real results. Lauren shares how consumer brand tactics from her work with Chanel, Nike, and Salesforce translated into real estate, the challenges of brokerage consolidation, and why treating agents as the heroes of your story changes everything. Here’s a glimpse of what you’ll learn: How to shift from legacy brand messaging to future-focused value propositions The "Behind the Agent" campaign that achieved 98% retention and 32% conversion increases Why buying more leads without fixing conversion is the most overrated marketing tactic The strategic middle lane approach that balances corporate scale with boutique agility How AI and answer engine optimization are reshaping agent visibility and listing generation The five critical elements brokerages need to survive consolidation Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Lauren Henss | LinkedIn First Team Real Estate ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠HousingWire | YouTube ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠More info about HousingWire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To learn more about Homebot, click ⁠⁠⁠⁠here.⁠⁠⁠⁠ The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

This week on RealTrending, Tracey Velt talks with Dre Baldwin, former professional basketball player turned business coach and author of "Work on Your Game." Tracey and Dre dive into the mental game of real estate, exploring how the discipline, resilience and systematic thinking from professional sports can transform an agent's performance in today's market. Dre shares how mental toughness separates high performers from those who fall out during tough times, the power of detaching from outcomes while staying committed to process, and much more. Here’s a glimpse of what you’ll learn: Why mental toughness and resilience are the #1 skills missing in real estate today How to create personalized daily routines that save mental energy for what matters most The art of transmuting rejection and disappointment into productive energy Why discipline beats motivation every time, and how to show up on your "third day" How 85% of your communication happens before you even speak Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Dre Baldwin Dre Baldwin  | LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠HousingWire | YouTube ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠More info about HousingWire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To learn more about Homebot, click ⁠⁠⁠here.⁠⁠⁠ The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

Tom Ferry, founder of Tom Ferry International and renowned real estate coach, teams up with Josh Altman, a celebrity agent from The Altman Brothers. They unveil their innovative partnership aimed at providing accessible, high-quality training for agents. The duo discusses the crucial mistakes agents make, such as inadequate follow-up and branding. They share insights on leveraging AI in marketing, the significance of content creation, and how to dominate the competitive real estate landscape as AI-enabled agents. Their vision redefines success in the field!

This week on RealTrending, Tracey Velt talks with Keith Robinson, co-CEO of NextHome and author of the Substack "Crazy Uncle Keith." Tracey and Keith dive into the seismic shifts reshaping real estate, including the potential Compass-Anywhere merger, the ongoing fallout from the settlement lawsuit and the pro-agent group pushing for more transparency at NAR. Keith shares his take on private listing networks, why the industry's most defensible position is "the human being," and how agents can capitalize on the current rate environment to boost their business. Here’s a glimpse of what you’ll learn: Why the Compass-Anywhere merger could trigger an "arms race for listings" How agents can actually make more money now, post-settlement, by creating better buyer offerings The real impact of private listing networks on home buyers and sellers Why Keith believes NAR is finally heading in the right direction under Nykia Wright How rates below 6.5% for 60+ days signal a market shift agents can't afford to miss The three traits every agent needs to develop by 2030, including a "healthy fear of AI" Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Keith Robinson | SubStack NextHome Keith Robinson | LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠HousingWire | YouTube ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠More info about HousingWire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To learn more about Homebot, click ⁠here.⁠ The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.