This week on RealTrending, Tracey Velt talks with Craig McClelland, Chief Strategy Officer at HomeStory and president of LOCAL Realty.

Tracey and Craig talk about the importance of consumer-centric strategies and how industry giants like Zillow and Rocket are reshaping traditional brokerage models. Craig also talks about the role of technology and data in extending the real estate transaction timeline, and the emerging trend of niche and boutique brokerage models.

Here’s a glimpse of what you’ll learn:

The importance of putting consumers first in real estate
How disruptors like Zillow and Rocket are changing the game
Strategies for small brokerages to thrive in a competitive market
The benefits and challenges of niche and boutique brokerage models

Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

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Craig McClelland on reshaping traditional brokerage models