RealTrending Rethinking brokerage strategy with Steve Murray
Jul 7, 2025
Steve Murray, a senior advisor to RealTrends and industry expert, joins to discuss critical real estate challenges and innovations. He emphasizes the importance of talent development for brokers and the need to rethink outdated brokerage models. Murray introduces Fiji, a new M&A tool aimed at enhancing transparency in dealmaking. He also tackles the growing distraction of AI in the industry, the alarming rate of inactive agents, and the necessity for brokers to adapt and innovate amid evolving market conditions.
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AI Enhances Efficiency, Not Relationships
- Despite technology advances, consumers use agents more than ever before.
- AI will enhance brokerage efficiency but won't alter agent-client relationships fundamentally.
Focus on Talent Development
- Brokers must dedicate 30-50% of their time recruiting and developing talent.
- Most currently spend only 10-20%, which hinders business performance.
High Agent Inactivity Alarming
- About two-thirds of agents in major MLSs haven't done a transaction in the past year.
- This high inactivity rate is a pressing issue in the real estate industry.
