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3min chapter
Keller Williams’ Michael Ward on shifting the pendulum on lead generation
RealTrending
Using AI to Develop Personas and Best Practices for Brokers
This chapter discusses the use of AI in developing personas for a marketplace, highlighting the importance of the human component and leveraging strategic relationships, census data, and AI tools. It also explores the role of AI in understanding buyer intent and attracting potential clients.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode