DTC Podcast

Ep 247: AKNF - Paid Social State of the Union: Performance Marketing vs Rising Costs

Oct 21, 2022

19:38

Creator website

Highlights

AI Chapters

Episode notes

How Much of Your Spend Is Going Through Third Party Brands?

03:27

Branded Content vs Performance Content - What's the Lever?

05:23

What's Happening With iOS 14.5?

03:44

Introduction

2min

What's Happening With iOS 14.5?

4min

Branded Content vs Performance Content - What's the Lever?

5min

Black Crow AI Boosts Holiday Marketing

5min

How Much of Your Spend Is Going Through Third Party Brands?

3min

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Welcome to All Killer No Filler the DTC Podcast

Today we're sharing a very special presentation from our C-Suite Mastermind in September. This talk features Dave Steele, CEO of Pilothouse and Head of Socials, Nate discussing the biggest trends of the year in the world of high spend performance marketing, including

Rising costs and click through rates (and why CTR increases mean worse audience targeting)

Why Scrappy Creative is still the undisputed king of performance growth

Why brands are using third party brands to increase their scale, and why some brands are spending the majority of their ad spend through them!)

Work with Pilothouse ➝ https://pilothouse.co

Pre-Order the C-Suite Mastermind - ➝ https://www.directtoconsumer.co/c-suite-mastermind-replays

Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.

Best podcast app

JD Stuart

App Store

I’ve been using Snipd for about a year and this app has been life changing. I listen to about 17 hours of podcasts a week and I want to take notes on 95% of them. Snipd makes it so easy to do. I can triple click my headphones and record a snip. The app also improves rapidly which is welcomed. It’s an easy subscription for me to pay.

The game changer for learning from podcasts!

Nelson

App Store

I used to use a different app that was able to save excerpts from podcast and really enjoyed it. I could listen to the podcast and quickly save things that I wanted to come back to later. Snipd take this to a whole new level with AI integration, creating summaries of podcasts and summarizing the main takeaways from what I’ve saved and snipped. I really love how it helps me prioritize what podcast to listen to with it summaries & deep dives.