Ep 247: AKNF - Paid Social State of the Union: Performance Marketing vs Rising Costs
DTC Podcast
00:00
Introduction
Pilot House CEO Dave Steele and head of Socials Nate dive into key traffic, creative and performance trends on meta and TikTok. You'll learn why the elevated click-through rate in 2022 that we've been witnessing isn't likely a good sign. Why scrappy, low-lift creative is still the king of performance and how to get out of your own way to make it.
Transcript
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