Branded Content vs Performance Content - What's the Lever?

If you're running ads right now and your performance isn't as good as it needs to be, this is the lever. Just invest in this, invest in content and take your ego out of it. Get the cell phone out. You don't have to overcomplicate it by hiring studios and production teams or go find the perfect creative agency for you. We've seen a theme of entertaining content doing really well. When you're a relatively early stage, you can just focus on making your Facebook ads look good.

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