Ep 247: AKNF - Paid Social State of the Union: Performance Marketing vs Rising Costs
DTC Podcast
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How Much of Your Spend Is Going Through Third Party Brands?
About 30% of Pilot House's agency spend goes through third party brands for our clients. Some clients are as high as 60% of their spend is going through thirdparty brands just because that's the way the data and performances is swayed. So if you're doing it right, you should be getting up to 30% of your spending through a third party brand.
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