The Informed Life Natalie Marie Dunbar on Scaling Content Strategy
Aug 28, 2022
Natalie Marie Dunbar, Senior Manager of Content Design at Walmart, discusses content strategy and how to establish a content strategy practice in an organization. She explores the differences between content strategy and information architecture. Dunbar also talks about her journey in content strategy, the role of content in supporting end-to-end experiences, and transitioning from an individual contributor to a manager in design. She shares insights on scaling up practice and provides book recommendations.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Introduction to Natalie Marie Dunbar and her Journey in Content Strategy
01:35 • 4min
Exploring the Trajectory in Content Strategy
05:11 • 17min
Building a Content Strategy Practice: Metaphors and Steps
22:08 • 12min
Transitioning from Individual Contributor to Manager in Design
34:09 • 3min
Scaling up Practice and Book Recommendations
37:11 • 2min