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Natalie Marie Dunbar, Senior Manager of Content Design at Walmart, discusses content strategy and how to establish a content strategy practice in an organization. She explores the differences between content strategy and information architecture. Dunbar also talks about her journey in content strategy, the role of content in supporting end-to-end experiences, and transitioning from an individual contributor to a manager in design. She shares insights on scaling up practice and provides book recommendations.
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Quick takeaways
- Content strategy focuses on the narrative lens of conveying information, while information architecture focuses on creating the structural design and labeling within an environment.
- Building a sustainable content strategy practice involves making a business case, building relationships with cross-functional teams, and measuring success.
Deep dives
Introduction to Natalie Marie Dunbar and her book on content strategy
In this podcast episode, Natalie Marie Dunbar, author of 'From Solo to Scaled, Building a Sustainable Content Strategy Practice' and senior manager of Content Design at Walmart, discusses the concept of content strategy and how it differs from information architecture. Natalie shares her journey into content strategy, transitioning from marketing communications and journalism. She highlights the importance of understanding different disciplines within the UX space and how content strategy supports user experiences. Throughout the conversation, Natalie emphasizes the need for organizations to build a sustainable content strategy practice and explains the benefits of doing so.
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