Natalie Marie Dunbar

Natalie Marie Dunbar, Senior Manager of Content Design at Walmart, discusses content strategy and how to establish a content strategy practice in an organization. She explores the differences between content strategy and information architecture. Dunbar also talks about her journey in content strategy, the role of content in supporting end-to-end experiences, and transitioning from an individual contributor to a manager in design. She shares insights on scaling up practice and provides book recommendations.