The speaker discusses the construction metaphor used in their book on building a content strategy practice, sharing their experience of building a practice and the steps involved. They also explore how the concepts can be applied to other disciplines like information architecture and UX design.
Natalie Marie Dunbar is a senior manager of content design at Walmart. She’s the author of From Solo to Scaled: Building a Sustainable Content Strategy Practice. In this conversation, we discuss content strategy, how it might differ from information architecture, and how to stand up a content strategy practice.
Natalie has asked me to let you know that rosenfeldmedia.com has a promo code for The Informed Life listeners. The code is INFORMEDLIFESTS, and it’s good for 20% off the purchase of any Rosenfeld Media book until December 31, 2022.
Show notes
Disclosure: I received Natalie’s book for free as a previous Rosenfeld Media/Two Waves author.
Show notes include Amazon affiliate links. I get a small commission for purchases made through these links.