In this chapter, the hosts discuss their journey in content strategy, particularly in relation to journalism. They highlight the distinctions between content strategy, content design, and UX writing, and emphasize the role of content in supporting end-to-end experiences.
Natalie Marie Dunbar is a senior manager of content design at Walmart. She’s the author of From Solo to Scaled: Building a Sustainable Content Strategy Practice. In this conversation, we discuss content strategy, how it might differ from information architecture, and how to stand up a content strategy practice.
Natalie has asked me to let you know that rosenfeldmedia.com has a promo code for The Informed Life listeners. The code is INFORMEDLIFESTS, and it’s good for 20% off the purchase of any Rosenfeld Media book until December 31, 2022.
Show notes
Disclosure: I received Natalie’s book for free as a previous Rosenfeld Media/Two Waves author.
Show notes include Amazon affiliate links. I get a small commission for purchases made through these links.