

Maximizing Customer Retention with John S. Kim
Aug 27, 2024
John S. Kim, Co-Founder and CEO of Sendbird, dives into the art of customer retention, crucial for sustainable growth. He discusses the concept of 'Ikigai', emphasizing finding your purpose for long-term success. Kim highlights the importance of terminal ARR, transforming what may seem like a negative metric into a growth opportunity. He provides real-world examples to illustrate how slight changes in retention rates can drastically affect revenue, and urges businesses to adopt long-term strategies for customer engagement.
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