John S. Kim

John S. Kim, Co-Founder and CEO of Sendbird, dives into the art of customer retention, crucial for sustainable growth. He discusses the concept of 'Ikigai', emphasizing finding your purpose for long-term success. Kim highlights the importance of terminal ARR, transforming what may seem like a negative metric into a growth opportunity. He provides real-world examples to illustrate how slight changes in retention rates can drastically affect revenue, and urges businesses to adopt long-term strategies for customer engagement.