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11min chapter
Maximizing Customer Retention with John S. Kim
Entrepreneurs on Fire
Maximizing Customer Retention for Long-Term Success
This chapter explores the vital role of customer retention in achieving sustainable business growth and introduces the concept of terminal annual recurring revenue (ARR). By illustrating the relationship between carrying capacity and business metrics, it emphasizes the need for startups to understand their growth patterns and retention rates. Real-world examples underscore the risks of neglecting retention, advocating for its prioritization in strategic planning.
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