5min chapter

Entrepreneurs on Fire cover image

Maximizing Customer Retention with John S. Kim

Entrepreneurs on Fire

CHAPTER

The Impact of Customer Retention on Business Growth

This chapter emphasizes the vital role of customer retention in driving business growth, explaining how slight changes can significantly impact Annual Recurring Revenue (ARR). It features a calculation formula and a compelling example that illustrates the difference in outcomes between high and low retention rates, guiding entrepreneurs in their strategic focus.

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