Marketing Over Coffee Marketing Podcast

Influencers Reign, AI with Ads, Retail Media Networks, and Dumb Speakers

Dec 6, 2024

This discussion zeroes in on the explosive rise in holiday shopping, revealing record-breaking sales figures. It dives into the evolving role of influencers in marketing and hints at the potential upheaval if Chrome becomes independent from Google. The integration of ads into AI language models raises intriguing questions about efficiency and bias. Additionally, Walmart’s Retail Media Network shows impressive profit contributions, while personal tech experiences, including frustrations with smart speakers, add a relatable touch to the conversation.

00:00

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Quick takeaways

Record-breaking sales during holiday shopping events indicate consumer confidence is resilient despite economic challenges and inflation concerns.

Marketers must adapt their strategies to the rise of influencers, who increasingly provide news and drive engagement among younger consumers.

Deep dives

Impact of Recent Shopping Trends

The recent Black Friday and Cyber Monday shopping events saw record-breaking sales, reaching $41 billion, which signals a resilient economy despite inflation concerns. This behavior suggests that consumers are not as negatively affected as some reports indicate. The shopping patterns reflect a significant participation from average consumers rather than just affluent individuals, revealing a general confidence in financial stability. Data from these shopping events provides insight into consumer behavior and economic conditions, hinting that people may often operate on a low-information basis regarding economic forecasts.

Intro

2min

Navigating the New Digital Marketing Landscape

4min

The Intersection of AI, Advertising, and Efficiency

2min

Innovative Advertising Strategies in Language Models

2min

Emerging AI Models and Data Privacy

5min

Walmart's Streaming Strategy and E-commerce Evolution

4min

Personalized Marketing and Audio Gear Experiences

2min

Upgrading to the MacBook M4 Max and Year-End Reflections

5min

In this Marketing Over Coffee:

Now with more shopping than ever. And some Cobra Kai.

Direct Link to File

Brought to you by our sponsors: Wix Studio and NetSuite

Sneaky Marketing of the Week: 48 Laws of Power sounds so much better than "How to be a manipulative jerk"

Record breaking sales for the holiday $41B up from 38.

Where do people get their information?

What if Chrome gets broken off of Google? – Will OpenAI have it’s own browser?

7:34 – 8:18 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

Adding Ads to Large Language Models?

Chinese Models

Walmart’s Retail Media Network, Walmart Connect, is responsible for 12% of profits

AI is Ringing in Big Changes?

Thanks to Zeptive, the best in Vape Detection, on both Wix and NetSuite

14:15 – 15:47 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

John’s Spotify Wrapped

Giving up on Smart Speakers

John recommends the Anker Cosmos 4K Laser SE

Status deal on earbuds and cans for $149

Chris goes in for the super Macbook upgrade

Cobra Kai, next on deck Arcane

Join us over in AfM

Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

Our theme song is Mellow G by Fonkmasters

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