Marketing Over Coffee Marketing Podcast cover image

Influencers Reign, AI with Ads, Retail Media Networks, and Dumb Speakers

Marketing Over Coffee Marketing Podcast

CHAPTER

Navigating the New Digital Marketing Landscape

This chapter explores the impact of influencer-driven content consumption on traditional marketing strategies, particularly account-based marketing. It also examines regulatory changes in digital marketing, the role of AI in browser technology, and the challenges of monetizing innovative data solutions.

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