4min chapter

Marketing Over Coffee Marketing Podcast cover image

Influencers Reign, AI with Ads, Retail Media Networks, and Dumb Speakers

Marketing Over Coffee Marketing Podcast

CHAPTER

Walmart's Streaming Strategy and E-commerce Evolution

This chapter examines Walmart's lack of live streaming features compared to Amazon's influencer sales approach, highlighting recent marketing collaborations. The discussion also covers Walmart's logistics focus, the changing dynamics of holiday shopping, and the rise of AI in creative domains.

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