Marketing Over Coffee Marketing Podcast cover image

Influencers Reign, AI with Ads, Retail Media Networks, and Dumb Speakers

Marketing Over Coffee Marketing Podcast

CHAPTER

Innovative Advertising Strategies in Language Models

This chapter focuses on how advertisements can be effectively integrated within language models, discussing strategic placements and targeting methods. It highlights the shift from traditional ad metrics to a more nuanced understanding of user intent and conversation context for delivering relevant ads.

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