Ecommerce Traffic & Conversion Podcast

Increasing eCommerce Success through Data Analytics and AI with Ryan Levander

Jul 30, 2024

Ryan Levander, founder of Rednavel Consulting, is a technical marketer dedicated to helping eCommerce businesses thrive through analytics and AI. He discusses the complexities of navigating eCommerce analytics, emphasizing the importance of blending quantitative data with qualitative insights. Levander dives into how generative AI can transform data visualization and reporting, aiding strategic decision-making. He also introduces his QIA framework, highlighting how optimizing analytics can elevate customer experiences and drive conversions.

55:58

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Episode guests

Ryan Levander

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Episode notes

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Quick takeaways

Data analytics removes uncertainty from decision-making, enabling businesses to drive revenue growth through understanding customer behavior and traffic patterns.

The evolving landscape of privacy-conscious analytics demands marketers to adapt by focusing on trends rather than absolute accuracy while utilizing tools like Looker Studio.

AI enhances analytical capabilities by automating tasks and generating insights, yet human expertise remains crucial for effective decision-making in eCommerce marketing.

Deep dives

The Importance of Analytics in Decision-Making

Analytics play a crucial role in business development by removing uncertainty from decision-making processes. By utilizing data to inform strategies, businesses can gain insights that guide their actions based on factual evidence rather than mere opinions. This methodology emphasizes the significance of understanding customer behavior and traffic patterns, which can lead to more effective marketing strategies and ultimately drive revenue growth. For instance, the podcast highlights how Ryan Lavander leveraged analytics in his early career at a car dealership to effectively communicate website performance to management.

Intro

3min

Navigating eCommerce Analytics Challenges

14min

Harnessing the Power of AI in eCommerce Analytics

3min

Harnessing AI in eCommerce Analytics

6min

Optimizing Analytics for eCommerce Success

26min

Harnessing Buyer Intent and Customer Feedback for Enhanced eCommerce Insights

4min

In this episode, Ryan Lavender, founder of Rednavel Consulting, shares his journey to becoming a technical marketer passionate about helping eCommerce businesses achieve their revenue goals. Learn about data analytics and AI, and Ryan’s marketing measurement framework that helps businesses navigate the complexities of analytics.

This episode is packed with actionable insights to help you leverage analytics for better decision-making. Grow your organic traffic and boost conversions with the help of data analytics and AI.

If you're serious about leveraging data analytics and AI to skyrocket your eCommerce business, tune in to this week’s episode of the Ecommerce Traffic & Conversion Podcast and start transforming your digital strategy today!

Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/

Scott Brandley, CEO of Shopper Approved and Trust Guard, boasts a 26-year career with over 40 software products. He is a Cialdini-Certified Ethical Influence Practitioner and Coach. In 2006, his software company drove the success of StomperNet, a massive internet launch. That year, he also founded Trust Guard, a website security company protecting businesses and consumers for over 17 years.

In 2010, Scott and his team launched Shopper Approved, an online rating platform, earning recognition as one of America's fastest-growing companies. Scott is also an author with a religious podcast called “Latter-Day Lights,” balances a love/hate relationship with golf, and cherishes family time.

Connect with Scott Brandley:

LinkedIn: https://www.linkedin.com/in/scott-brandley/

Duane “DJ” Sprague, CMO of Shopper Approved, is a conversion rate expert, and a Certified Behavioral Design Coach by the Online Influence Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites.

He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert.

Connect with Duane “DJ” Sprague:

Linkedin: https://www.linkedin.com/in/duanesprague/

Ryan Lavender, an expert in eCommerce marketing analytics, is dedicated to helping SaaS and eCommerce businesses excel through quantitative, qualitative, and experimentation programs. As the head of a boutique consultancy, Ryan leads strategy development, allowing him to assist numerous companies while remaining hands-off in implementation. Passionate about analytics and optimization, he speaks at renowned conferences such as Conversion Conference, Marketing Analytics Summit, and Carnegie Conference, with a scheduled appearance at SMX London in October 2024. Ryan also teaches workshops on using Generative AI in marketing. His expertise spans tools like GTM, GA4, Looker Studio, BigQuery, and more. Known for his constant learning and mastery of complex strategies, Ryan is now exploring full-time or fractional roles to further impact the industry.

Connect with Ryan Lavender:

Website: https://ryanlevander.com/

https://rednavelconsulting.com/

LinkedIn: https://www.linkedin.com/in/ryanlevander/

Youtube: https://www.youtube.com/c/RyanLevander

Twitter: https://x.com/ryanlevander

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