Ryan Levander, founder of Rednavel Consulting, is a technical marketer dedicated to helping eCommerce businesses thrive through analytics and AI. He discusses the complexities of navigating eCommerce analytics, emphasizing the importance of blending quantitative data with qualitative insights. Levander dives into how generative AI can transform data visualization and reporting, aiding strategic decision-making. He also introduces his QIA framework, highlighting how optimizing analytics can elevate customer experiences and drive conversions.