Intro

In this episode, Ryan Lavender, founder of Rednavel Consulting, shares his journey to becoming a technical marketer passionate about helping eCommerce businesses achieve their revenue goals. Learn about data analytics and AI, and Ryan’s marketing measurement framework that helps businesses navigate the complexities of analytics.

This episode is packed with actionable insights to help you leverage analytics for better decision-making. Grow your organic traffic and boost conversions with the help of data analytics and AI.

If you're serious about leveraging data analytics and AI to skyrocket your eCommerce business, tune in to this week’s episode of the Ecommerce Traffic & Conversion Podcast and start transforming your digital strategy today!

Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/ 

Scott Brandley, CEO of Shopper Approved and Trust Guard, boasts a 26-year career with over 40 software products. He is a Cialdini-Certified Ethical Influence Practitioner and Coach. In 2006, his software company drove the success of StomperNet, a massive internet launch. That year, he also founded Trust Guard, a website security company protecting businesses and consumers for over 17 years.

In 2010, Scott and his team launched Shopper Approved, an online rating platform, earning recognition as one of America's fastest-growing companies. Scott is also an author with a religious podcast called “Latter-Day Lights,” balances a love/hate relationship with golf, and cherishes family time.

Connect with Scott Brandley:

LinkedIn: https://www.linkedin.com/in/scott-brandley/

Duane “DJ” Sprague, CMO of Shopper Approved, is a conversion rate expert, and a Certified Behavioral Design Coach by the Online Influence Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites. 

He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert. 

Connect with Duane “DJ” Sprague:

Linkedin: https://www.linkedin.com/in/duanesprague/

Ryan Lavender, an expert in eCommerce marketing analytics, is dedicated to helping SaaS and eCommerce businesses excel through quantitative, qualitative, and experimentation programs. As the head of a boutique consultancy, Ryan leads strategy development, allowing him to assist numerous companies while remaining hands-off in implementation. Passionate about analytics and optimization, he speaks at renowned conferences such as Conversion Conference, Marketing Analytics Summit, and Carnegie Conference, with a scheduled appearance at SMX London in October 2024. Ryan also teaches workshops on using Generative AI in marketing. His expertise spans tools like GTM, GA4, Looker Studio, BigQuery, and more. Known for his constant learning and mastery of complex strategies, Ryan is now exploring full-time or fractional roles to further impact the industry.

Connect with Ryan Lavender:

Website: https://ryanlevander.com/

https://rednavelconsulting.com/    

LinkedIn: https://www.linkedin.com/in/ryanlevander/ 

Youtube: https://www.youtube.com/c/RyanLevander    

Twitter: https://x.com/ryanlevander  

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