Ecommerce Traffic & Conversion Podcast cover image

Increasing eCommerce Success through Data Analytics and AI with Ryan Levander

Ecommerce Traffic & Conversion Podcast

CHAPTER

Navigating eCommerce Analytics Challenges

This chapter examines the complexities of measurement and analytics in the eCommerce industry, addressing the impact of privacy regulations and the transition to Google Analytics 4. It highlights the importance of combining quantitative data with qualitative insights to effectively understand user behavior and emphasizes the need for mastering tools such as Google Tag Manager and Looker Studio. A structured approach to marketing measurement is presented, focusing on mapping the customer journey and utilizing data visualization to improve conversion rates.

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