The School of Greatness 827 Mark Sisson: Building a $200 Million Dollar Personal Brand
Jul 24, 2019
Mark Sisson, a New York Times bestselling author and founder of Primal Kitchen, dives into the art of pivoting in entrepreneurship. He shares how listening to feedback opened new doors and the significance of building genuine relationships with your audience. Sisson discusses overcoming fears in launching a personal brand and emphasizes the importance of resilience and adaptability. He inspires listeners to embrace growth at any age, showcasing that it's never too late to follow your dreams and innovate in business.
AI Snips
Chapters
Books
Transcript
Episode notes
Failed TV Venture
- Mark Sisson's supplement business, driven by TV appearances, declined as infomercials became less effective.
- He lost $1.5 million on a TV show, then pivoted to blogging in 2006.
Blog to Business
- Mark Sisson's blog, Mark's Daily Apple, focused on food and recipes, highlighting clean eating.
- This led him to identify a market opportunity for clean condiments and dressings, launching Primal Kitchen at 61.
The Power of Pivoting
- Pivoting is crucial for entrepreneurs, as it allows them to adapt to changing markets and customer needs.
- Mark Sisson emphasizes the importance of listening to the audience and being open to new opportunities.
