This Is TASTE

308: Good Coffee with James Hoffmann, Nigel Price, James Freeman

Nov 11, 2023
Featuring James Hoffmann, Nigel Price, and James Freeman, this podcast covers topics such as coffee brewing techniques, understanding coffee preferences, different brewing methods, taste variations in coffee sold in stores, the challenges of appreciating espresso, the fascination with culinary history, leaving the corporate world for the coffee business, the importance of slowing down and enjoying the coffee experience, barista reputations, cookbook ideas, creating a book on coffee origins, the significance of filter paper in coffee brewing, understanding sweetness in coffee, the evolution of espresso in the industry, and the emotional connection with coffee experiences.
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INSIGHT

Coffee's Complexity

  • Talking about coffee can be difficult because people form rudimentary understandings early.
  • Later, realizing its complexity can feel overwhelming, making them resistant to change.
ADVICE

Openness to Coffee

  • Embrace the potential for improvement in your coffee.
  • View the journey of coffee exploration with an open mind and a sense of humor.
INSIGHT

Pandemic Coffee

  • The pandemic positively impacted home coffee brewing.
  • People unable to visit cafes realized coffee's value, leading to greater appreciation and equipment purchases.
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