This Is TASTE cover image

308: Good Coffee with James Hoffmann, Nigel Price, James Freeman

This Is TASTE

CHAPTER

Different Coffee Tastes: In-store vs Retail

This chapter explores the surprising variation in taste and quality of coffees sold in American grocery stores. It delves into the practice of different coffee companies roasting coffee differently for in-store use and retail, raising questions about setting different taste expectations for consumers.

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