Fractional CMO Show

Break the Beliefs Keeping You Stuck — with Coach Raphael Schwartzman

10 snips
May 6, 2025
Guest
Raphael Schwartzman
In this engaging discussion, Raphael Schwartzman, a Fractional Executive Coach at CMOx, dives into the mental barriers that hold fractional CMOs back. He highlights the concept of the 'identity ceiling' and how self-perception affects success. Raphael explains why traditional tactics fail and emphasizes the power of mindset shifts. He shares insights on overcoming the feeling of needing permission to succeed and reframes sales as a leadership skill. Listeners will discover the importance of community and mentorship in unlocking true potential.
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INSIGHT

Identity Ceiling Limits Success

  • Many fractional CMOs face an "identity ceiling" where they don't see themselves as the person needed to achieve their goals.
  • Shifting self-perception changes what actions you take and how others see you, unlocking new opportunities.
ADVICE

Own Your Permission to Sell

  • Stop waiting for permission to sell or earn better clients; own your value and act as the leader you are.
  • Seek opportunities proactively and don't rely on previous experience to validate your worth.
ANECDOTE

Breaking Community Attachment Block

  • A fractional CMO was stuck due to identity attachment to an old community, fearing abandonment.
  • Removing this block led to action, success, and higher income serving clients meaningfully.
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