#18128
Mentioned in 3 episodes
Find Your CMO
Book • 2024
Casey Stanton's "Find Your CMO" is a valuable resource for CEOs and founders seeking to hire a chief marketing officer.
The book provides insights into the qualities and skills that define great marketing leadership.
It helps readers understand the importance of aligning a CMO's expertise with their business goals.
Stanton offers practical advice on the hiring process, including how to identify and evaluate potential candidates.
The book also explores the different types of CMO roles and how to choose the best fit for a company's specific needs.
The book provides insights into the qualities and skills that define great marketing leadership.
It helps readers understand the importance of aligning a CMO's expertise with their business goals.
Stanton offers practical advice on the hiring process, including how to identify and evaluate potential candidates.
The book also explores the different types of CMO roles and how to choose the best fit for a company's specific needs.
Mentioned by
Mentioned in 3 episodes
Mentioned by Casey Stanton as a guide that helps CEOs and founders understand great marketing leadership.
26 snips
Why Great Marketers Are Not Getting Fractional CMO Clients
Mentioned by Casey Stanton as a guide for CEOs and founders to understand what great marketing leadership looks like.
Break the Beliefs Keeping You Stuck — with Coach Raphael Schwartzman
Mentioned by the podcast host as a guide for CEOs and founders to understand what great marketing leadership looks like.
The 3 Stages of a Fractional CMO's Growth
