Casey Stanton

Your job as a Fractional CMO is so much more than just a copywriter or SEO consultant. Casey Stanton is the founder of CMOx a Fractional CMO, and the author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. Casey explains the two most important aspects of your role as a fractional CMO, what companies are actually looking for, and how to make a bigger impact.    Takeaways: The first core responsibility for Fractional CMOs is to solve bigger problems. It is your job to identify the biggest problem, solve it and then move on to the next biggest problem and solve that. An example of a small problem is “what should the content marketer be doing today?” Whereas, a big problem would be something like, “where are generating customers from in the next 90 days” or whether to “hire a copywriter or an affiliate manager?” When you are solving big problems every day, you become invaluable to the organization and its future. The larger the impact you create will lead to larger paychecks for you. The second core responsibility of a Fractional CMO is to delegate everything except leadership. Companies want Fractional CMOs to come in and be a leader that can build a marketing strategy, lead a team, and drive them towards the needed outcome. It can be easy, and fun, to get pulled down into the small tasks, but to be successful, you need to stay elevated and stay out of the day-to-day tasks.  The second that you take your focus off of where you are going, things will start to fall apart and you will lose momentum. Keep your focus on the bigger picture and delegate anything problems that you can. From 20,000 feet, your job is to come up with the strategy and get the right people to deploy the strategy. Breaking down a quarterly strategy into sprints ensures that the team can stay focused and work on things that push them towards outcome goals daily.    Quote of the Show: “When you solve bigger problems, you make a bigger impact”  - Casey Stanton   Links: Twitter: https://twitter.com/CaseyStanton LinkedIn: https://www.linkedin.com/in/caseystanton/ CMOx Website: https://cmox.co/call/ The Fractional CMO Method: https://cmox.co/book/   Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/039bc2d6-c1b5-4ced-ac2a-437e69546e7c/fractional-cmo-show Apple Podcast: https://podcasts.apple.com/us/podcast/fractional-cmo-show/id1592740671 Spotify: https://open.spotify.com/show/1HGwnjsXA4c4gYQvj4w53E?si=bd6e0908e25749ec Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mcmFjdGlvbmFsY21vLmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjlpNDTveb0AhUXEFkFHaZcDtYQ9sEGegQIARAC YouTube: https://youtu.be/-gC3LwlGrO0 

Casey Stanton, Founder of CMOx and Fractional CMO, discusses the importance of focusing on supply chain issues, Q4 targets, and handling seasonal fluctuations in the marketing industry. He also emphasizes the importance of fostering relationships with team members and developing a strong marketing strategy. The podcast covers topics such as effective leadership, team management, career progression, creating a big vision, and personal growth as a fractional CMO.

Casey Stanton, the Founder of CMOx and author of a Wall Street Journal bestseller, dives into the art of thinking big. He encourages listeners to shift from linear growth to visionary goals, asking where they'll be in 25 years. Casey emphasizes the need to tackle significant problems while delegating smaller tasks to free up time for strategic thinking. He discusses how simplified reporting can enhance effectiveness and shares insights on leveraging data to predict market trends. It's all about making impactful changes in life and business!

Casey Stanton, founder of CMOx and author, discusses the importance of innovation for CMOs and when to start. He emphasizes the need to avoid copying others and instead emulate their thinking. Stanton also highlights the value of having a process for innovation. A case study on Pepsi's unique approach to entering the fast food market is explored.

Casey Stanton, Founder of CMOx and author of the bestseller The Fractional CMO Method, discusses the essential role of Fractional CMOs in organizations. He emphasizes that effective copywriting hinges on understanding buyer pain points, arguing that great copy can stand alone without complex funnels. Stanton advocates for Fractional CMOs to lead marketing teams, allowing business owners to focus on broader challenges. Through engaging anecdotes, he illustrates the need for strategic leadership in marketing to drive impactful results.