Your Job Is To Think Big, Here's How - Casey Stanton - Fractional CMO Show - Episode # 081

Oct 18, 2023

Casey Stanton, the Founder of CMOx and author of a Wall Street Journal bestseller, dives into the art of thinking big. He encourages listeners to shift from linear growth to visionary goals, asking where they'll be in 25 years. Casey emphasizes the need to tackle significant problems while delegating smaller tasks to free up time for strategic thinking. He discusses how simplified reporting can enhance effectiveness and shares insights on leveraging data to predict market trends. It's all about making impactful changes in life and business!

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ADVICE

Think Big, Not Linearly

Think big and envision your future in significant terms, beyond linear growth.
Consider where you want to be in 10 or even 25 years and strive for that vision.

ADVICE

Solve Bigger Problems

Solve bigger problems by identifying the biggest levers that create the most significant impact.
Focus on the problems with the largest downstream effects.

ANECDOTE

Laundry Problem

A CMOS Accelerator member, anticipating a new child, realized he needed to solve bigger problems, starting with outsourcing laundry.
This exemplifies how small changes can free up mental space for larger goals.

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Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. This week, Casey shares how you can start solving bigger problems by thinking bigger and eliminating the smaller things that keep you from thinking big.

Takeaways:

- Thinking about your future requires you to break out of the mindset of linear growth. Strive to envision your future in more significant terms. Where do you want to be 25 years from now?

- Identify and solve big problems. Focusing on solving significant problems can lead to substantial progress. This includes not just identifying these issues but also determining the best ways to solve them.

- Find solutions for smaller problems that will either take care of them once and for all or can be outsourced so you keep your time and energy focused on solving bigger problems both in your life and as a Fractional CMO.

- To free up time for strategic thinking, delegate operational and routine tasks. It's essential to delegate tasks and not just responsibility, enabling you to focus on more high-impact work.

- By simplifying the ways that team members report to you, you can be more effective. Simplified reporting structures can also reduce the burden on leaders.

- A crucial role for Fractional CMOs is to predict the future using data. This involves staying ahead of trends, technology, and market shifts and being proactive in responding to them.

- Continuously monitor your market and industry. Be aware of changes and developments in your niche to stay ahead of competitors and adapt your marketing strategies.

Quote of the Show:

“Solving the problem isn't becoming an expert in every single piece of marketing technology; Solving the problem is identifying the problem and figuring out who can solve it.” - Casey Stanton

Links:

- Twitter: https://twitter.com/CaseyStanton

- LinkedIn: https://www.linkedin.com/in/caseystanton/

- CMOx Website: https://cmox.co/call

- The Fractional CMO Method: https://cmox.co/book/

Shoutouts:

- 10X IS EASIER THAN 2X by Dan Sullivan and Dr. Benjamin Hardy

- Who Not How by Dan Sullivan and Dr. Benjamin Hardy

- Personality Isn't Permanent by Dr. Benjamin Hardy

Ways to Tune In:

Amazon Music: https://music.amazon.com/podcasts/039bc2d6-c1b5-4ced-ac2a-437e69546e7c/fractional-cmo-show

Apple Podcast: https://podcasts.apple.com/us/podcast/fractional-cmo-show/id1592740671

Spotify: https://open.spotify.com/show/1HGwnjsXA4c4gYQvj4w53E?si=bd6e0908e25749ec

Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mcmFjdGlvbmFsY21vLmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjlpNDTveb0AhUXEFkFHaZcDtYQ9sEGegQIARAC

YouTube: https://youtu.be/xPxMCFSCmA8