Break the Beliefs Keeping You Stuck — with Coach Raphael Schwartzman
Fractional CMO Show
Intro
This chapter explores the obstacles faced by fractional CMOs and offers strategies for overcoming them to drive success. It encourages marketers to prioritize strategic issues over minor conflicts and to recognize their value in the dynamic marketing environment.
In this milestone episode of The Fractional CMO Show, Casey Stanton sits down with longtime teammate and coach, Raphael Schwartzman, for a raw and insightful conversation on what really holds fractional CMOs back. Forget funnels and lead hacks—this episode dives deep into the inner game: identity ceilings, self-permission, and how your limiting beliefs could be capping your income and impact. Raphael unpacks what stops even high-performing marketers from reaching their next level—and how to break through it.
Whether you're just starting your journey or feeling stuck at the 10k/month ceiling, this episode delivers the mindset shifts and coaching wisdom to help you unlock your full potential.
🔑 Key Topics Covered:
-The "identity ceiling" – why your self-perception determines your success
-The real reason tactics alone don’t work for fractional CMOs
-Survival scripts vs. growth scripts – how they silently drive your actions
-Why some marketers feel they need permission to succeed
-Reframing sales as leadership – and why resistance to selling is an identity issue
-The trap of underselling and overworking to “earn” better clients
-The power of community, mentorship, and being seen for who you can become
Learn more about Raphael Schwartzman: LinkedIn: Raphael Schwartzman – Fractional Executive Coach (CMOx & CTOx) | Theatre DirectorPersonal Website: raphaelschwartzman.com CMOx Team Profile: Our Team – CMOx
🌟 Take the First Step Toward Growth with CMOx 🌟
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📅 Schedule your call today:
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🤝 Join the Fractional CMO Community 🤝
Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.
Looking forward to seeing you inside! 🚀
🎙️ Stay Ahead with the Fractional CMO Show 🎙️
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📚 Master the Game with These Must-Read Books 📚
Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.
The Fractional CMO Method
Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.
Find Your CMO
Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.
Start reading and take control of your marketing future.
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/
Website: https://caseystanton.com/
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