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Low Down on Low-Code

MQs and Waves: Handle with Care

Jan 30, 2024
Expert Merv and Rob Koplowitz discuss the production of evaluative research in the low-code industry. They explore the significance and complexities of Magic Quadrants and Waves, emphasizing the importance of engaging with analysts and understanding evolving criteria. The episode also delves into strategies for vendors to influence criteria in their favor and navigating buyer-vendor relationships in the B2B SaaS industry.
42:25

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Quick takeaways

  • Engage with analysts to tailor research for specific needs and objectives.
  • Differentiate based on unique offerings to align with evolving market trends.

Deep dives

Understanding the Role of Analyst Research in Vendor Selection

The podcast delves into the process of analyst research, particularly focusing on how it impacts vendor selection. Merif, a seasoned analyst, explains his involvement in designing waves and magic quadrants and underscores the evolution of this research. Emphasizing the need for buyers not to solely rely on these reports, he highlights the importance of engaging with analysts to tailor the research to their specific needs and objectives.

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