

MQs and Waves: Handle with Care
Jan 30, 2024
Expert Merv and Rob Koplowitz discuss the production of evaluative research in the low-code industry. They explore the significance and complexities of Magic Quadrants and Waves, emphasizing the importance of engaging with analysts and understanding evolving criteria. The episode also delves into strategies for vendors to influence criteria in their favor and navigating buyer-vendor relationships in the B2B SaaS industry.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 3min
Evaluating Vendor Software Beyond Magic Quadrants
03:24 • 11min
Evaluating Low-Code Vendors and Excel Usage
14:09 • 13min
Strategies for Vendors to Engage with Analyst Firms and Influence Criteria
26:47 • 3min
Evolution of the Low-Code Space and Vendor Strategies
29:52 • 6min
Navigating Buyer-Vendor Relationships in B2B SaaS Industry
35:51 • 6min