Strategies for Vendors to Engage with Analyst Firms and Influence Criteria

In today's episode, host Ryan Duguid who had the "pleasure" of responding to many, many MQs and Waves from the vendor side turns the tables and grills Merv and co-host Rob Koplowitz (author of approximately 30 Waves in his time at Forrester). The episode covers the ins and outs of how these pieces of evaluative research are produced and how you should use them in evaluating low-code and DPA vendors. Spoiler: These are incredibly diligent and valuable pieces of research AND your solution may not be a Leader or on the graphic at all!