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Calendly: Emily Triplett Lentz on rethinking content for 2024 (rerun)
Nov 11, 2024
Emily Triplett Lentz, Senior Manager of Content Marketing at Calendly, shares her journey from startup to enterprise. She discusses the balance between product-led and sales-led strategies in content marketing. Lentz reveals her innovative plans for 2024, incorporating AI to enhance content workflows. The conversation also covers the importance of team collaboration and the role of video in content distribution. Additionally, she highlights the significance of adapting strategies to meet evolving market demands and shares insights from an AI summit.
41:56
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Quick takeaways
- Emily Triplett Lentz emphasizes the need to balance product-led growth and sales-led strategies to effectively cater to diverse customer needs.
- Calendly's recent AI summit showcases their commitment to integrating innovative technologies in content creation to enhance workflow and collaboration.
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