Content, Briefly

Calendly: Emily Triplett Lentz on rethinking content for 2024 (rerun)

Nov 11, 2024

Emily Triplett Lentz, Senior Manager of Content Marketing at Calendly, shares her journey from startup to enterprise. She discusses the balance between product-led and sales-led strategies in content marketing. Lentz reveals her innovative plans for 2024, incorporating AI to enhance content workflows. The conversation also covers the importance of team collaboration and the role of video in content distribution. Additionally, she highlights the significance of adapting strategies to meet evolving market demands and shares insights from an AI summit.

41:56

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Episode guests

Emily Triplett Lentz

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Episode notes

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Quick takeaways

Emily Triplett Lentz emphasizes the need to balance product-led growth and sales-led strategies to effectively cater to diverse customer needs.

Calendly's recent AI summit showcases their commitment to integrating innovative technologies in content creation to enhance workflow and collaboration.

Deep dives

SuperPath Pro Membership Benefits

SuperPath Pro offers a comprehensive suite of benefits designed to enhance members' content marketing skills. Members gain access to an extensive library of courses and resources, as well as monthly one-on-one calls that foster collaboration and idea-sharing among peers. In addition to individualized sessions, the program hosts monthly SuperPath Socials, where members participate in group discussions and breakout sessions, making networking and knowledge exchange a key focus. The initiative also includes private Ask Me Anything (AMA) sessions in a Slack group, providing ongoing support and insights into current trends in content marketing for an annual fee of $500.

Intro

5min

The Evolution of Calendly: From Startup to Enterprise Scheduling Solution

3min

Evolving Content Strategies for 2024

18min

Optimizing Content Team Dynamics

10min

Rethinking Scheduling and Embracing AI in Content

2min

Embracing AI for Content Innovation

2min

Embracing AI in Content Strategies

2min

In this episode of Content Briefly, we’ve interviewed Emily Triplett Lentz, Senior Manager, Content Marketing at Calendly, and discussed how she balances PLG and sales-led motion simultaneously, her thoughts on verticalizing content, where video and social fit into her 2024 plans, and the why behind her team’s ‘AI hackathon’.

This episode is brought to you by our friends at SHUFFLL.

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Timestamps:

00:00 Intro
03:54 Who is Emily Triplett Lentz?
04:13 Emily’s background.
05:06 Calendly's journey from startup to enterprise.
06:36 Balancing PLG and sales-led motion simultaneously.
07:47 Calendly's content strategy.
10:38 Rethinking content amid challenges.
13:01 Calendly’s team structure and operations.
15:56 Creator-led distribution.
18:17 Content verticalization & cross-team collaboration.
22:23 Internal & external content creation.
23:57 Important metrics for evaluating content performance.
25:10 The role of product marketing in PLG motions.
26:43 Communication tools for team collaboration.
28:16 Content prioritization and OKRs.
29:36 Balancing new and existing content.
31:57 Example of a successful content piece.
34:27 Personal reflections on scheduling links.
36:40 Calendly's AI summit.
40:48 Learn more about Emily and Calendly and get in touch.
41:35 Outro