Emily Triplett Lentz, Senior Manager of Content Marketing at Calendly, shares her journey from startup to enterprise. She discusses the balance between product-led and sales-led strategies in content marketing. Lentz reveals her innovative plans for 2024, incorporating AI to enhance content workflows. The conversation also covers the importance of team collaboration and the role of video in content distribution. Additionally, she highlights the significance of adapting strategies to meet evolving market demands and shares insights from an AI summit.
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question_answer ANECDOTE
Calendly on Policy Genius
Emily Triplett Lentz shares an anecdote about encountering Calendly on Policy Genius.
She filled out a form, and they promptly sent a Calendly link to schedule a call.
insights INSIGHT
Balancing Content Strategies
Calendly's content strategy balances product-led growth with sales-led motions.
The balance shifts depending on business needs, as seen in Calendly's growth.
volunteer_activism ADVICE
Rethinking Content Strategy
Content teams should critically assess their work, questioning old playbooks.
Explore creator-led distribution strategies.
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In this episode of Content Briefly, we’ve interviewed Emily Triplett Lentz, Senior Manager, Content Marketing at Calendly, and discussed how she balances PLG and sales-led motion simultaneously, her thoughts on verticalizing content, where video and social fit into her 2024 plans, and the why behind her team’s ‘AI hackathon’.
This episode is brought to you by our friends at SHUFFLL.
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Timestamps:
00:00 Intro 03:54 Who is Emily Triplett Lentz? 04:13 Emily’s background. 05:06 Calendly's journey from startup to enterprise. 06:36 Balancing PLG and sales-led motion simultaneously. 07:47 Calendly's content strategy. 10:38 Rethinking content amid challenges. 13:01 Calendly’s team structure and operations. 15:56 Creator-led distribution. 18:17 Content verticalization & cross-team collaboration. 22:23 Internal & external content creation. 23:57 Important metrics for evaluating content performance. 25:10 The role of product marketing in PLG motions. 26:43 Communication tools for team collaboration. 28:16 Content prioritization and OKRs. 29:36 Balancing new and existing content. 31:57 Example of a successful content piece. 34:27 Personal reflections on scheduling links. 36:40 Calendly's AI summit. 40:48 Learn more about Emily and Calendly and get in touch. 41:35 Outro
Content, Briefly