10min chapter

Content, Briefly cover image

Calendly: Emily Triplett Lentz on rethinking content for 2024 (rerun)

Content, Briefly

CHAPTER

Optimizing Content Team Dynamics

This chapter delves into the structure and communication practices of a content team, highlighting the significance of regular meetings and efficient remote tools to enhance productivity. It discusses the balance between generating new content and maintaining existing assets, emphasizing strategic content audits for achieving significant traffic gains. The chapter also showcases a successful collaborative effort in creating a widely appreciated 'state of scheduling report' and examines current attitudes toward scheduling links in the workplace.

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