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10min chapter
Calendly: Emily Triplett Lentz on rethinking content for 2024 (rerun)
Content, Briefly
Optimizing Content Team Dynamics
This chapter delves into the structure and communication practices of a content team, highlighting the significance of regular meetings and efficient remote tools to enhance productivity. It discusses the balance between generating new content and maintaining existing assets, emphasizing strategic content audits for achieving significant traffic gains. The chapter also showcases a successful collaborative effort in creating a widely appreciated 'state of scheduling report' and examines current attitudes toward scheduling links in the workplace.
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