Emily Triplett Lentz, Senior Manager of Content Marketing at Calendly, shares her journey from startup to enterprise. She discusses the balance between product-led and sales-led strategies in content marketing. Lentz reveals her innovative plans for 2024, incorporating AI to enhance content workflows. The conversation also covers the importance of team collaboration and the role of video in content distribution. Additionally, she highlights the significance of adapting strategies to meet evolving market demands and shares insights from an AI summit.

Emily Triplett Lentz, Senior Manager, Content Marketing at Calendly, discusses balancing PLG and sales-led motion, verticalizing content, video and social in 2024 plans, and their 'AI hackathon'. They talk about Calendly's journey, content strategy challenges, team structure, metrics for evaluating content, product marketing in PLG motions, and content prioritization. Other topics include successful content pieces, personal reflections on scheduling links, and Calendly's AI summit.