Content, Briefly
Calendly: Emily Triplett Lentz on rethinking content for 2024
Jan 15, 2024
Emily Triplett Lentz, Senior Manager, Content Marketing at Calendly, discusses balancing PLG and sales-led motion, verticalizing content, video and social in 2024 plans, and their 'AI hackathon'. They talk about Calendly's journey, content strategy challenges, team structure, metrics for evaluating content, product marketing in PLG motions, and content prioritization. Other topics include successful content pieces, personal reflections on scheduling links, and Calendly's AI summit.
40:38
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Quick takeaways
- Calendly's content team focuses on verticalization to cater to different industries and target personas, collaborating with other teams to align content creation with company-wide objectives and campaigns.
- The Calendly content team actively explores AI integration to enhance content creation and distribution processes, staying ahead of the curve and leveraging technological advancements.
Deep dives
Calendly's senior content manager discusses the growth and evolution of the company
In this podcast episode, the senior manager of content marketing at Calendly, Emily Triplett-Lence, discusses the company's growth and evolution. She highlights how Calendly started as a scheduling tool and has now become a comprehensive scheduling automation platform. Emily also mentions Calendly's focus on both product-led growth and sales-led motion strategies and how the content team supports these efforts. The episode also touches upon the verticalization of content to cater to different industries, as well as the team's recent AI hackathon and its impact on Calendly's future plans.
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