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2min chapter
Calendly: Emily Triplett Lentz on rethinking content for 2024
Content, Briefly
Exploring the Role of Product Marketing in PLG and Collaborations with Solutions Marketing
This chapter explores the significance of product marketing in driving paid conversions, particularly in the presence of free trials or freemium versions. It delves into the collaborative efforts between product marketing and solutions marketing teams to shape campaign themes and develop assets for new features.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode