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3min chapter
Calendly: Emily Triplett Lentz on rethinking content for 2024
Content, Briefly
Shifting Focus: From New Content to Maintenance
This chapter explores the evolution of content in companies and highlights the value of conducting content audits and rejuvenating old posts. It shares a real-life example where focusing on maintenance rather than new content resulted in a significant traffic increase, promoting the incorporation of existing content into campaigns.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode