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18min chapter
Calendly: Emily Triplett Lentz on rethinking content for 2024 (rerun)
Content, Briefly
Evolving Content Strategies for 2024
This chapter explores the dynamic structure and strategy of a corporate marketing content team as they prepare for 2024. Emphasizing adaptive approaches and innovative tactics, the discussion covers the impact of AI, the roles of team members, and the importance of human-centered content creation. Additionally, it highlights the collaborative efforts necessary for effective content management and the reassessment of marketing tactics in response to changing landscapes.
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