Experts Sue Ashford and Ellen Bailey share tips on selling innovative ideas to leadership. They discuss framing proposals, understanding problems, and gaining buy-in from executives. Strategies include mapping allies, handling resistance, and prioritizing battles for successful idea implementation.
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Quick takeaways
Middle managers drive business transformation by proposing innovative solutions based on operational insights.
Aligning ideas with strategic goals and engaging key stakeholders are crucial to securing buy-in from senior leaders.
Deep dives
Importance of Middle Managers in Driving Business Transformation
Middle managers play a crucial role in driving business transformation by harnessing the ingenuity and creativity of leaders under them to generate breakthrough solutions. These managers, due to their operational depth, can identify factors contributing to problems and emerging opportunities, enabling them to propose practical and comprehensive solutions.
Challenges Faced by Middle Managers in Implementing Ideas
Michigan Ross professor Sue Ashford highlights that middle managers often face challenges in selling their ideas to senior leaders due to the perceived lack of immediate relevance to organizational performance. The need to align their ideas with strategic goals and effectively communicate the benefits to the organization and its people is essential to gaining buy-in.
Strategies for Overcoming Resistance to Change
The podcast discusses strategies such as mapping allies, blockers, and influencers within the organization to mobilize support for change initiatives. By reducing restraining forces and engaging key stakeholders through targeted pitches and solution-focused discussions, middle managers can navigate resistance and drive successful change.
Navigating Resistance and Maintaining Persistence
The episode delves into the importance of persistence in issue selling campaigns, emphasizing the need to manage emotions and actively seek feedback to refine ideas. Aligning proposals with broader organizational goals, focusing on small wins, and adapting strategies to different decision-makers' preferences are key aspects highlighted in managing pitch meetings and garnering support.
Think back to the last time you pitched an idea to upper management on how to change the way your company does business. Perhaps you proposed an improvement to an existing process, a new technology that would help things run smoother, or a different market you all could break into. How’d that go over?
As a mid-level manager, your involvement in day-to-day operations positions you to propose change that’s innovative and achievable. Amy B and her two guests, Sue Ashford and Ellen Bailey, give suggestions for framing those ideas so that executives buy into them. They’ll talk about the research findings they keep in mind, questions they ask themselves and others when vetting something, and what they learned from the times they missed the mark.
Guest experts:
Sue Ashford is a professor at the University of Michigan’s Ross School of Business.
Ellen Bailey is the vice president of business and culture transformation at Harvard Business Publishing.