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Women at Work

How to Manage: Selling Your Ideas to Leadership

Jun 17, 2024
Experts Sue Ashford and Ellen Bailey share tips on selling innovative ideas to leadership. They discuss framing proposals, understanding problems, and gaining buy-in from executives. Strategies include mapping allies, handling resistance, and prioritizing battles for successful idea implementation.
35:08

Podcast summary created with Snipd AI

Quick takeaways

  • Middle managers drive business transformation by proposing innovative solutions based on operational insights.
  • Aligning ideas with strategic goals and engaging key stakeholders are crucial to securing buy-in from senior leaders.

Deep dives

Importance of Middle Managers in Driving Business Transformation

Middle managers play a crucial role in driving business transformation by harnessing the ingenuity and creativity of leaders under them to generate breakthrough solutions. These managers, due to their operational depth, can identify factors contributing to problems and emerging opportunities, enabling them to propose practical and comprehensive solutions.

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