22min chapter

Women at Work cover image

How to Manage: Selling Your Ideas to Leadership

Women at Work

CHAPTER

Selling Ideas to Leadership

This chapter offers strategies for selling ideas to leadership within an organization, emphasizing the importance of mapping out allies and understanding the organizational landscape. It discusses approaches such as mobilizing allies, preparing for pitch meetings, handling resistance, and gaining buy-in by considering different viewpoints and focusing on collective goals. Insights are shared on navigating the corporate environment, addressing resistance to change, and analyzing reasons for delays in decision-making.

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