
How I Built This with Guy Raz
Telfar: Telfar Clemens and Babak Radboy
Feb 14, 2022
In this engaging conversation, Telfar Clemens, founder of the Telfar fashion brand, teams up with Babak Radboy, its creative director. They discuss their unique journey of transforming Telfar into a cultural phenomenon by prioritizing inclusivity and accessibility. Telfar reflects on the challenges of gaining recognition in a competitive landscape while sharing how unexpected collaborations, like with White Castle, shook up the fashion industry. Their story captures the essence of creative partnership and pushing boundaries in the world of fashion.
01:17:24
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Quick takeaways
- Telfar Clemens and Babak Radboy succeeded by designing what they want, sidestepping the traditional fashion system.
- Telfar Clemens defied gender norms by starting with deconstructed t-shirts and unconventional garments.
Deep dives
Building Recognition Through Unconventional Strategies
Telfar Clemens faced challenges in getting recognition for his fashion brand, Telfar. Despite struggling to garner press coverage and buyer interest in the traditional fashion industry, Clemens and his creative partner, Baba Raddy, built their brand on deliberate strategies that went against industry norms. By avoiding major fashion events, designing simple and genderless apparel accessible to all, they carved their own path to success outside the fashion industry's conventional structures.
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